Gaming Industry Marketing Specialist
2 weeks ago
The Global Games Show is a leading platform celebrating gaming culture, innovation, and entertainment. We're seeking an experienced Gaming Industry Marketing Specialist to drive our influencer marketing efforts.
Key Responsibilities- Influencer Outreach: Identify, engage, and build relationships with top gaming influencers, streamers, and content creators across platforms such as YouTube, Twitch, TikTok, and Instagram.
- Campaign Management: Develop and execute innovative influencer campaigns to promote the Global Games Show, ensuring alignment with brand objectives and target audience interests.
- Content Collaboration: Coordinate with influencers to create engaging content, including live streams, giveaways, behind-the-scenes features, and event promotions.
- Performance Tracking: Monitor and analyze campaign performance metrics (reach, engagement, conversions) to assess ROI and optimize strategies.
- Event Integration: Partner with influencers to drive participation in live events, panels, or special activities during the Global Games Show.
- Budget Management: Manage influencer campaign budgets, negotiating fair and effective collaborations.
- Trend Analysis: Stay updated on gaming and influencer marketing trends to inform strategy and remain competitive in the industry.
- Education: Bachelor's degree in Marketing, Communications, Business, or a related field.
- Experience: 2+ years of experience in influencer marketing, ideally within the gaming or entertainment industry.
- Skills: Strong understanding of gaming culture and trends, excellent communication and negotiation skills, proficiency in social media platforms and influencer marketing tools, analytical mindset, and creativity to craft compelling content ideas and partnership approaches.
- Salary: $85,000 - $110,000 per annum, depending on experience.
- Benefits: Competitive salary and benefits package, opportunity to work with global gaming leaders and creators, collaborative and innovative work environment, access to industry events and exclusive gaming showcases.
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