Brand Content Manager
2 days ago
About Us
We have a passion for creating innovative products that cater to the needs of new parents. Our flagship product, 99% Pure Water Unscented Baby Wipes, is a trusted name in households across India.
We revolutionize baby care through science, prioritizing pure care that is safe for even the most sensitive skin. This enables every moment with your child to be natural and filled with love.
As a Direct-to-Consumer brand, we are dedicated to expanding our range through robust research and innovation, tackling key parenting challenges across social media and e-commerce platforms.
Key Responsibilities:
- Develop creative content strategies for brands and execute them from ideation to delivery.
- Create concise, eye-catching, and innovative ad copies that drive conversions, increase click-through rates or impact other key metrics.
- Collaborate with the performance marketing, business, and content teams to develop hypotheses, monitor performance, and iterate on timely ad refreshes.
- Conceptualize and create video scripts and screenplays for digital ads and TVCs.
- Stay updated on trends and cultural moments and leverage them to create content for brands.
- Distinguish competitive creative into distinct features and develop campaign-specific creative strategies.
- Work with data analysts to incorporate customer and campaign analytics.
- Forecast, report, and optimize data to inform concepts, ideas, and plans.
- Partner with Copywriters and Designers to execute strategy for brands.
- Guide the creative team to efficiently develop creative assets from concept through approval, ensuring adherence to brand guidelines.
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