Lead Performance
21 hours ago
We are a dynamic consulting firm seeking an exceptional leader to spearhead our performance and brand marketing efforts.
Job Description:Role OverviewAs a Lead Performance & Brand Strategist, you will be responsible for developing and executing comprehensive marketing strategies that drive business growth.
You will oversee all aspects of campaign planning, execution, and optimization across various channels, ensuring maximum performance and ROI.
Key Responsibilities:- Develop and execute performance marketing strategies to drive measurable results (ROI, CPA, CPL).
- Campaign management and optimization: Oversee all aspects of campaign planning, execution, and optimization across various channels to maximize performance.
- Budget and resource management: Manage the performance marketing budget, ensuring efficient allocation of spend across channels and campaigns.
- Brand strategy development: Define and execute long-term brand positioning strategies to build awareness, loyalty, and brand equity.
- Brand identity and consistency: Ensure brand guidelines are adhered to and maintain consistent messaging and visual identity across all touchpoints.
- Data-driven insights: Analyze campaign data and market trends to inform both performance marketing and brand strategy, providing actionable insights for continuous improvement.
- Cross-functional collaboration: Work closely with product, sales, and creative teams to align performance and brand marketing efforts with overall business objectives.
- Creative leadership: Lead the development of compelling creative content for both performance and brand campaigns, ensuring it resonates with target audiences.
- Team leadership and mentorship: Guide and mentor junior marketing team members, fostering a collaborative and high-performing environment.
- Market and competitor analysis: Monitor competitive landscape and customer insights to ensure that both performance and brand marketing strategies remain relevant and innovative.
- A competitive salary range of ₹15,00,000 - ₹25,00,000 per annum, depending on experience.
- Ongoing professional development and training opportunities.
- A dynamic and supportive work environment.
- The chance to work with a talented team of professionals.
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