Marketing Associate

1 week ago


Bengaluru, Karnataka, India eGov Foundation Full time

Job Overview

We're looking for a Product Marketing Associate to join our team at eGov Foundation. As a key member of our product marketing team, you will be responsible for driving the awareness and adoption of our digital products.

Your Key Responsibilities Will Include:

  • Developing product marketing strategies based on user-driven insights
  • Creating product narratives that translate technical features into customer-facing benefits
  • Crafting product positioning documents, messaging frameworks, and value propositions
  • Supporting segmentation and persona mapping to ensure messaging is tailored across civil society, government, and market partners
  • Producing high-quality, engaging content across various formats

What We're Looking For:

  • 2-4 years of experience in product marketing
  • Excellent written and verbal communication skills
  • Strong understanding of marketing principles, strategies, and tactics

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