Marketing Associate
1 week ago
Job Overview
We're looking for a Product Marketing Associate to join our team at eGov Foundation. As a key member of our product marketing team, you will be responsible for driving the awareness and adoption of our digital products.
Your Key Responsibilities Will Include:
- Developing product marketing strategies based on user-driven insights
- Creating product narratives that translate technical features into customer-facing benefits
- Crafting product positioning documents, messaging frameworks, and value propositions
- Supporting segmentation and persona mapping to ensure messaging is tailored across civil society, government, and market partners
- Producing high-quality, engaging content across various formats
What We're Looking For:
- 2-4 years of experience in product marketing
- Excellent written and verbal communication skills
- Strong understanding of marketing principles, strategies, and tactics
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