Education Transformation Specialist

2 days ago

Agra, Uttar Pradesh, India beBeeMarketing Full time ₹ 9,00,000 - ₹ 12,00,000
Marketing Expertise Role

We are seeking a dynamic Marketing Lead to spearhead offline marketing initiatives for our centers in Durgapur. The ideal candidate will have hands-on experience in managing Above The Line (ATL) and Below The Line (BTL) marketing campaigns, organizing educational seminars, and building strong relationships with schools, colleges, and local stakeholders.

The Marketing Lead will develop and execute comprehensive offline marketing strategies to drive student acquisition and brand awareness in Durgapur. This includes promoting ATL activities such as hoardings, radio campaigns, newspaper ads, and other impactful initiatives.

  • Promote BTL campaigns including pamphlet distribution, kiosk setups, street activations, and local outreach programs.
  • Organize and manage seminars and workshops in educational institutions, ensuring seamless coordination with schools, colleges, and coaching centers.

The successful candidate will have:

  • A Bachelor's degree in Marketing, Business Administration, or related field; MBA is a plus.
  • 4-7 years of experience in offline marketing, preferably in the education or consumer industry.
  • Proven expertise in executing ATL & BTL campaigns and educational seminars.
  • Strong network in the education sector (schools, colleges, coaching institutes) in West Bengal is an advantage.
  • Excellent communication, negotiation, and team management skills.

The Marketing Lead will play a key role in enhancing brand visibility and trust within the local student and parent community.

This is a unique opportunity to revolutionize education by providing high-quality learning at affordable prices. If you are a self-starter with the ability to work independently and drive results, we encourage you to apply for this exciting role.

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