Digital Marketing Strategist

The role of a Social Media Manager is multifaceted and demanding, requiring a strategic thinker who can create engaging content, manage social media campaigns, and foster brand awareness.

This position involves overseeing the development of innovative social marketing initiatives, managing relationships with external partners, and analyzing data to optimize performance.

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• Briefing and collaborating with agency partners to align, develop, and ensure deliverables are completed on time as per plan.\
• Developing Go To Market strategies for Shorts social marketing activations including owned and operated social and the social of allied partners (talent, labels, partners etc) to drive business, marketing, and social goals.\
• Working closely with external partners to align plans and ensure deliverables are delivered and executed smoothly.\
• Informing internal teams of key trends and/or brand crisis situations on social media that can impact the business.\
• Informing and sometimes implementing paid media to drive reach.\
• Community Management with a focus on identifying engagement opportunities and driving conversations between brand and users.\
• Developing strategies and plans around recruitment and optimization of influencers plans - Understanding the influencer and content creator ecosystem in India.\
• Comfortable working with data and numbers while also knowing the pulse of great content that works for social media audiences.\
• Ensuring agency execution is in line with the marketing brief while maintaining brand and partner guidelines and mandates.\
• Having good working relationships with influencer agencies, talent management agencies, and content creators.\
• Collaborating with colleagues, marketing, and business teams as well as the social teams across APAC and IN to align, inform, and receive support to deliver social marketing plans.\
• Having great communication and presentation skills to represent the work well in forums with key stakeholders.\
• Being a great team player.\
• Having an experimental and dynamic mindset.\
• Analyzing successes, failures, learnings, and way forward on initiatives and experiments and socializing the same with cross-functional teams.\
• Continuous optimization of influencer plans based on feedback, learnings, and results.\
• Proactiveness and willingness to run robust experiments to optimize influencer marketing plans which inform future marketing strategies.\
• Innovation: Ensuring brand's social is at the crux of topicality in the Indian social media ecosystem.\\/ul>\

As a Social Media Manager, you will have the opportunity to grow professionally and personally by developing your skills and expertise in social media marketing and influencing.

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• BA/BS degree or equivalent experience.\
• Minimum 6-9 years of relevant experience in social media marketing and influencer marketing across agencies or client side.\
• Strong understanding of the KOF Short Format Video Ecosystem in India, SFV influencers, cutting-edge social and marketing work in the market.\
• Proficiency in project management and marketing execution across channels and markets.\
• Good record of creativity and data-driven optimization, especially in social media marketing.\
• Ability to work on multiple projects simultaneously in a fast-paced dynamic environment, handle complex budgets, and multiple campaigns.\
• Excellent written and verbal communication skills.\
• Strong understanding of social media best practices and campaigns in India and around the world, and the best Brands and Agencies.\
• Experience in social analytics, knowledge of social media monitoring and listening tools.\
• Strong strategic thinking and comfortable with data-backed decision making.\
• Demonstrated strong performance in prior roles, with independence, strong sense of ownership, and ability to form own point of view and recommendations.\
• Proven team player, excellent interpersonal skills.\
• Distinctive problem-solving and analysis skills and innovative thinking for campaign roll out.\\/ul>\

OLIVER provides dedicated agencies to clients, allowing them to work collaboratively and efficiently. This approach ensures the creation of better work at pace.

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• Ambition – looking for opportunities to deliver greater value to those around you.\
• Imagination – identifying a range of solutions to problems.\
• Inclusion – being actively pro-inclusive and anti-racist across our community, clients, and creations.\
• Inspiration – leading by example and encouraging others to do the same.\
• Learning – having excellent listening skills that helps you to learn from our clients and those around you.\
• Results – accepting responsibility for your actions.\\/ul>