Senior Lead Data Analyst

2 days ago


Kota, Rajasthan, India beBeeData Full time ₹ 17,64,800 - ₹ 22,46,900

Job Overview:

We are seeking an accomplished Senior Lead Data Analyst to drive data-informed decision-making across programming and marketing by combining quantitative research with qualitative insights.

Main Responsibilities:

  • Lead the analysis of audience data using industry-standard measurement tools to extract key performance insights across genres, time slots, demographics, and platforms.
  • Interpret and visualize large data sets to identify emerging content trends, consumption patterns, and market opportunities that inform content development and scheduling.
  • Develop clear, concise, and strategic insight decks and presentations for senior management, programming, and marketing teams.
  • Cross-Functional Collaboration:
  • Work closely with Programming, Marketing, Qualitative Research, and Digital Strategy teams to align goals and drive cohesive strategies.

Requirements:

  • Bachelor's or Master's degree in Statistics, Data Science, Media Studies, Business Analytics, or related fields.
  • Experience:
  • 12 +years of experience in a media/entertainment environment with a strong focus on audience research and insights.
  • Deep working knowledge of BARC software and television/digital audience measurement systems.

Preferred Qualifications:

  • Experience in broadcast, streaming, or digital content strategy.
  • Exposure to qualitative research methods and the integration of consumer insights.

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