
Senior Lead Data Analyst
2 days ago
Job Overview:
We are seeking an accomplished Senior Lead Data Analyst to drive data-informed decision-making across programming and marketing by combining quantitative research with qualitative insights.
Main Responsibilities:
- Lead the analysis of audience data using industry-standard measurement tools to extract key performance insights across genres, time slots, demographics, and platforms.
- Interpret and visualize large data sets to identify emerging content trends, consumption patterns, and market opportunities that inform content development and scheduling.
- Develop clear, concise, and strategic insight decks and presentations for senior management, programming, and marketing teams.
- Cross-Functional Collaboration:
- Work closely with Programming, Marketing, Qualitative Research, and Digital Strategy teams to align goals and drive cohesive strategies.
Requirements:
- Bachelor's or Master's degree in Statistics, Data Science, Media Studies, Business Analytics, or related fields.
- Experience:
- 12 +years of experience in a media/entertainment environment with a strong focus on audience research and insights.
- Deep working knowledge of BARC software and television/digital audience measurement systems.
Preferred Qualifications:
- Experience in broadcast, streaming, or digital content strategy.
- Exposure to qualitative research methods and the integration of consumer insights.
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