Digital Content Creator

16 hours ago

Bikaner, Rajasthan, India beBeeDigital Full time ₹ 9,00,000 - ₹ 12,00,000

Explore a captivating career opportunity as Digital Communications Manager.

About the role:

We are an emerging fashion e-commerce platform dedicated to providing our evolved customers with the best in style. We are passionate about fashion and committed to delivering an exceptional online shopping experience which is tech-enabled.

Key responsibilities include:

1. Brand Voice & Storytelling

  • Ensure consistent brand voice and storytelling across all digital channels, including the website, Instagram, emailers, and WhatsApp. Proficiency in writing skills.
  • Build and maintain communication guidelines to ensure tone and style consistency across teams and platforms.

2. Campaign Strategy & Execution

  • Conceptualize and develop engaging campaigns that reinforce the go-to destination for curated, modern Indian fashion.
  • Align campaigns with product drops, festivals, collaborations, and brand initiatives.
  • Ability to ideate and execute cohesive campaigns from concept to completion.

3. Content Creation & Design

  • Design and deliver all digital communication assets, including static creatives, Reels, Stories, GIFs, emailers, and website banners.
  • Be comfortable and confident being in front of the camera to model and create engaging content, as well as to serve as the face of the brand for specific campaigns.
  • Oversee end-to-end execution of visual content - from concept to final output - ensuring brand aesthetics are maintained.
  • Proficiency in graphic design and video editing tools is essential.

4. Digital Engagement & Community

  • Manage day-to-day digital communication across platforms to ensure timely, engaging, and relevant messaging.
  • Support growth and engagement by producing creative content that drives conversations, shares, and saves.

5. Innovation & Trendspotting

  • Stay updated on digital communication trends, platform updates, and content formats.
  • Introduce new ideas for storytelling and brand expression that resonate with the evolving audience.
  • Should be able to use AI tools for content creation.

This is a full-time, on-site role in Lower Parel, Mumbai. Applications will be preferred from the fashion/fashion e-commerce domain. Kindly share your portfolio in addition to your CV.

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