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Digital Animal Welfare Advocate

7 days ago

Bengaluru, Karnataka, India Sarvoham Animal Foundation Full time
Job Description:

The Sarvoham Animal Foundation is seeking a skilled Digital Animal Welfare Advocate to join our team. This role plays a pivotal part in promoting animal welfare and community engagement through strategic planning, creative content creation, and compassionate advocacy.

About the Role:
  • We are looking for a dynamic individual who can leverage digital platforms to inspire action, foster connections, and drive meaningful change.
  • This position offers a unique opportunity to contribute to the overarching mission of our shelter and the well-being of the animals we serve.
Key Responsibilities:
  • Manage and maintain our organization's presence on social media platforms, including Facebook, Twitter, Instagram, and LinkedIn.
  • Create and curate engaging content, including posts, graphics, photos, videos, and stories, to showcase shelter animals, success stories, events, and fundraising initiatives.
  • Schedule and publish content according to a content calendar, ensuring consistent posting and brand messaging across platforms.
Community Engagement:
  • Monitor social media channels for emails, comments, messages, and mentions, and respond promptly and professionally to inquiries, comments, and messages from followers and supporters.
  • Foster positive interactions and build relationships with followers, supporters, and influencers within the animal welfare community.
  • Developing email marketing campaigns via MailChimp aimed at fundraising and maintaining engagement with our organization's donors.
  • Host a pet food carnival at the shelter every 15 days, inviting volunteers and donors through Instagram and Facebook posts, as well as postings in relevant Facebook groups.
  • Hosting monthly live video calls through Mailchimp to showcase the shelter, alongside regular posts, stories, and reels on Facebook or Instagram.
Trend Monitoring:
  • Stay updated on social media trends, best practices, and emerging platforms to inform content strategies and stay ahead of the curve.
  • Being aware of current cultural circumstances, to avoid offence or insensitivity.
Knowledge of:
  • Proficiency in computer skills, including Microsoft Office, Email, presentation software etc.
  • Familiarity with typical office protocols, methods, and equipment.
  • Knowledge of safety protocols and adherence to safe working procedures.
  • Skill in maintaining precise record-keeping.
Qualifications:
  • Bachelor's or Master's degree in Marketing, Communications, or related field preferred.
  • Certifications in Social Media Management, Digital Marketing etc. will be added advantage
Required Background, Experience and Skills:
  • Total 2+ years of experience in social media management or digital marketing.
  • 2+ years of experience in analyzing social media metrics and using insights to optimize content performance and drive engagement.
  • Strong understanding of social media platforms, algorithms, and trends.
  • Excellent writing and editing skills, with the ability to create engaging and impactful content.
  • Experience in community management, including responding to comments, messages, and inquiries in a timely and professional manner.
  • Proficiency in graphic design and video editing tools (e.g., Canva, Adobe Creative Suite) is a plus.
  • Familiarity with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
  • Be well-versed in Online Reputation Management (ORM) & Social Media Optimisation (SMO) strategies.
  • Strong interpersonal and communication skills, with a customer-centric approach to community engagement.
  • Creative thinker with the ability to generate innovative ideas and campaigns.
  • Strong analytical skills with the ability to interpret data and derive actionable insights.