Digital Brand Leader

1 day ago

Hubli, Karnataka, India beBeeDigitalCommunicationsManager Full time ₹ 9,00,000 - ₹ 12,00,000

About Us:

We're a fashion e-commerce platform dedicated to providing customers with the best in style. We're passionate about fashion and committed to delivering an exceptional online shopping experience which is tech enabled.

Job Overview:

We're looking for a skilled professional to lead our digital communications efforts. This role involves creating engaging content, building brand voice, and developing campaigns that drive sales and growth.

Key Responsibilities:

  1. Brand Voice & Storytelling: Ensure consistent brand voice and storytelling across all digital channels. Develop communication guidelines to maintain tone and style consistency.
  2. Campaign Strategy & Execution: Conceptualise and develop engaging campaigns that reinforce our positioning as the go-to destination for curated, modern Indian fashion. Align campaigns with product drops, festivals, collaborations, and brand initiatives.
  3. Content Creation & Design: Design and deliver all digital communication assets, including static creatives, Reels, Stories, GIFs, emailers, and website banners. Oversee end-to-end execution of visual content - from concept to final output - ensuring brand aesthetics are maintained.
  4. Digital Engagement & Community: Manage day-to-day digital communication across platforms to ensure timely, engaging, and relevant messaging. Support growth and engagement by producing creative content that drives conversations, shares, and saves.
  5. Innovation & Trendspotting: Stay updated on digital communication trends, platform updates, and content formats. Introduce new ideas for storytelling and brand expression that resonate with the evolving audience.

Requirements:

  • Proficiency in writing skills
  • Graphic design and video editing skills
  • Able to use AI tools for content creation

This is a full-time, immediate hire, on-site role. Applications will be preferred from the fashion/fashion e-commerce domain. Kindly share your portfolio in addition to your CV.

What You'll Get:

This role offers a unique opportunity to join a growing fashion e-commerce platform and contribute to its success. As a Digital Communications Manager, you'll have the chance to work on exciting campaigns, collaborate with a talented team, and develop your skills in a dynamic environment.

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