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Gurgaon, Haryana, India Mobifly Full time

Mobifly is looking for an experienced Search Engine Optimization Specialist to manage all search engine optimization and marketing activities. As an SEO specialist, you will be responsible for increasing rankings on major search networks by performing technical audit, log file analysis, site crawl, etc., to maintain optimal crawl efficiency.

About the Role:
  • You will collaborate with cross-functional teams, including Product, Content, Development, Design
  • Work with stakeholders to improve the quality of existing pages as per the search pattern
  • Audit and perform a backlink analysis to maintain a diverse and healthy link profile

In addition to these responsibilities, you will also analyze internal unstructured and structured data to identify opportunities, both short and long-term, and develop and implement link building strategy. You will stay current on new SEO research and emerging trends, prepare and communicate regular ad hoc reporting on SEO performance, monitor the effectiveness of SEO and marketing programs in terms of leads and traffic, troubleshoot poor ranking and develop improvement strategies, and prepare comprehensive strategy updates, reports, and forecasts.