Chief Consumer Strategist

1 week ago

Ellore, Andhra Pradesh, India beBeeInsights Full time ₹ 18,00,000 - ₹ 25,00,000
Consumer Insights Leader

The ideal candidate will lead the insights function, shaping customer-centric strategies and uncovering new market opportunities.

Key Responsibilities:

  • Develop consumer strategies and conduct research on segmentation, brand tracks, U&A, customer journey mapping, and category understanding.
  • Establish an always-on consumer intelligence engine to capture evolving needs and behaviours.
  • Conduct cultural and category studies to identify emerging trends in interiors and design.
  • Drive research-led recommendations to improve funnel conversions, enhance profitability, and reduce lapsage across touch points.
  • Anchor brand health and equity tracking to guide campaign effectiveness and market positioning.
  • Synthesize insights to inspire creative strategy for brand and digital marketing campaigns.
  • Support the development of new brand verticals through consumer-driven positioning and value propositions.
  • Manage, mentor, and up skill a team of junior researchers by fostering a culture of curiosity, rigor, and impact.

Required Skills & Qualifications:

6–8 years of proven expertise in consumer insights, brand strategy, or research with agency and client-side exposure. Strong grounding in qualitative research methodologies with experience in consumer journey mapping, segmentation, category research, and cultural insights. Proven ability to convert insights into actionable business strategies (premiumization, brand launches, brand campaign, GTM strategy). Excellent storytelling and synthesis skills to influence senior leadership. Experience in fast-paced, high-growth environments where adaptability, creativity, and structured problem-solving are key. MBA/PG in Advertising, Marketing, Communication, Business, Psychology, Sociology or related fields.

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