Digital Marketing Strategist

1 day ago

Noida, Uttar Pradesh, India Shift Boolean Full time
Job Description

We are seeking a results-driven Digital Marketing Strategist to scale our lead generation and enhance our online presence. As a key member of our team, you will be responsible for planning, executing, and optimizing B2B lead-generation campaigns across various channels.

Key Responsibilities:
  • Campaign Planning & Execution: Develop and execute lead-generation campaigns that meet or exceed monthly lead targets.
  • SEO & Content Strategy: Improve organic search rankings through SEO best practices and collaborate with content creators to produce high-quality blogs, case studies, and landing pages.
  • Analytics & Reporting: Track, measure, and report on campaign performance using tools like Google Analytics and marketing automation platforms.
  • Ad Budget Management: Efficiently allocate and optimize a monthly ad budget to maximize lead quantity and quality.
  • Continuous Optimization: Test new channels, messaging, and creative assets to improve performance over time.
Required Qualifications & Skills:
  • Experience: 2–4 years of hands-on digital marketing experience, preferably in a B2B environment.
  • Technical Skills: Proficiency with Google Ads, Campaign Manager, SEO tools (e.g., SEMrush, Ahrefs), and email marketing platforms.
  • Analytical Mindset: Strong analytical and problem-solving skills with the ability to interpret data and make informed decisions.
  • Content Collaboration: Ability to guide and collaborate with content creators for SEO-friendly and conversion-focused materials.
  • Adaptability: Comfortable experimenting with new marketing strategies, staying updated on industry trends, and quickly adapting to feedback.
Salary & Benefits:

We offer a competitive salary range of ₹120,000 - ₹180,000 per annum, depending on experience. Other benefits include flexible work timings (8 AM to 11 PM, Monday to Friday), work-from-home options, and an equal opportunity employer policy.

About Us:

At Shift Boolean, we believe in empowering individuals to transform their ideas into reality. Our team specializes in web development, cross-platform application development, cloud services, and more. With a dedicated team of professionals, we work around the clock to create beautiful, efficient, and user-friendly applications that grab users' attention and keep them engaged.

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