Creative Director – Narrative Strategist

18 hours ago

India beBeeLeadership Full time ₹ 9,00,000 - ₹ 12,00,000
Job Title: Digital Storytelling Leader
Are you an expert in crafting compelling narratives and driving public engagement through creative storytelling? We are seeking a seasoned Digital Storytelling Leader to join our team and spearhead the development of impactful communication ideas, narratives, and copywriting for a large-scale political marketing initiative.
About the Role:

We are looking for a highly skilled Creative Director – Copy who can combine strategic messaging expertise with a strong grasp of socio-political nuances. The ideal candidate will ensure every piece of communication is rooted in local realities while aligning with the broader campaign vision.


Key Responsibilities:
  • Translate political vision into creative narratives and slogans that spark public engagement.
  • Develop messaging frameworks, creative territories, and thematic pillars aligned with campaign goals.
  • Partner with cross-functional teams (design, social, field ops, digital, events) to create integrated, multi-channel campaigns.
  • Align local messaging with central campaign strategy, ensuring cultural and political relevance.
  • Collaborate with campaign strategists, community leaders, influencers, and local stakeholders to refine messaging.
  • Incorporate on-ground political intelligence into communication planning.
  • Review all copy for accuracy, clarity, tone, and adherence to brand and political guidelines.
  • Present creative concepts and narratives to party leadership, campaign managers, and other key stakeholders.
  • Articulate rationale behind creative decisions and adapt based on strategic feedback.
  • Work with research teams to interpret socio-political and voter behavior data into actionable messaging ideas.
  • Build and lead a capable copy and content team, mentoring them on strategic communication and storytelling.

Requirements:

To succeed in this role, you will need:

  • A deep understanding of Punjab's socio-political and cultural landscape.
  • Proficiency in Hindi and English.
  • Strong leadership skills, including the ability to inspire, mentor, and manage a creative team in high-pressure environments.
  • Agility to pivot creative approaches based on on-ground realities and emerging political developments.
  • The ability to work well under pressure and meet deadlines.

What We Offer:

This is a 12-month contractual position offering a unique opportunity to make a meaningful impact in the world of politics and storytelling.

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