Social Media Marketing Specialist
4 days ago
About Dreamcast
Dreamcast is a forward-thinking company that's revolutionizing the way we interact with social media.
Job Summary:
We're seeking an experienced Social Media Manager to develop, implement, and manage our social media strategy. The ideal candidate will be responsible for creating engaging content, driving brand awareness, and growing our online presence across all social platforms.
Key Responsibilities:
- Develop Social Media Strategy: Create, implement, and manage a comprehensive social media strategy to align with business goals, increase brand awareness, and drive engagement.
- Content Creation: Generate, edit, publish, and share engaging content daily (e.g., original text, images, videos) that aligns with brand voice and resonates with our audience.
- Campaign Management: Plan and execute social media campaigns, including paid and organic strategies, to drive engagement and growth, monitor and analyze campaign performance using analytics tools.
- Platform Management: Oversee day-to-day management of social media platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, and others, ensure consistent branding and messaging across all channels.
- Community Engagement: Monitor, respond to, and moderate online comments, messages, and reviews to foster strong relationships with followers and build a loyal community.
- Analytics & Reporting: Track and analyze social media performance using analytics tools, provide regular reports on key metrics, and suggest data-driven improvements to optimize social media strategy.
- Brand Collaboration: Work closely with other departments, such as design, PR, and product teams, to ensure brand consistency and unified messaging.
Requirements:
- Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Experience: Proven experience as a Social Media Manager with a strong track record of success.
- Skills:
- Excellent written and verbal communication skills.
- Creative thinking and strong visual design abilities.
- Proficiency in social media management tools and analytics platforms (e.g., Google Analytics).
- Personal Attributes:
- Passion for social media and staying ahead of trends.
- Attention to detail and ability to manage multiple projects at once.
Preferred Qualifications:
- Experience with influencer marketing and partnerships.
- Basic graphic design and video editing skills.
Estimated Salary: $80,000 - $110,000 per year.
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