Digital Marketing Specialist for Ecommerce Brand Website

2 days ago


Hyderabad, Telangana, India MikeBags Full time

About MikeBags

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MikeBags is a rapidly growing eCommerce brand in India dedicated to providing exceptional products and services to our customers.

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Our Vision:

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We strive to be the leading online shopping destination for quality products, offering an unparalleled customer experience through innovative marketing strategies and exceptional customer service.

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Job Summary:

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We are seeking a highly skilled Digital Marketing Specialist to join our dynamic team. The ideal candidate will have 2-3 years of experience in managing and optimizing Google and YouTube ad campaigns for eCommerce brands, with a strong focus on creating data-driven, conversion-optimized campaigns.

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Main Responsibilities:

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• Develop and Execute Ad Strategies:

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Plan, create, and manage ROI-driven Google and YouTube ad campaigns that effectively target and convert the desired audience.

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• Campaign Optimization:

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Continuously optimize ad performance through A/B testing, keyword research, and refining audience targeting to maximize ad spend.

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• Monitor and Analyze Performance:

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Track, analyze, and report on campaign performance metrics, providing actionable insights to improve results.

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• Budget Management:

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Manage and allocate budgets efficiently, ensuring campaigns are delivered within budget while achieving maximum return on investment.

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• Creative Ad Content Collaboration:

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Work closely with the creative team to develop compelling ad creatives, including video scripts and visuals that drive engagement and conversions.

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• Trend Analysis and Strategy Update:

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Stay up-to-date with the latest trends and changes in Google Ads, YouTube advertising, and the overall eCommerce market to ensure competitive performance.

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• Reporting and Insights:

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Prepare detailed performance reports and present findings to the marketing team, highlighting key achievements and areas for improvement.

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Key Qualifications:

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• Experience:

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2-3 years of proven experience in managing and optimizing Google and YouTube ad campaigns, specifically for eCommerce brands.

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• Technical Proficiency:

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Strong knowledge of Google Ads and YouTube Ads platforms, with a focus on creating data-driven, conversion-optimized campaigns.

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• Analytical Skills:

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Ability to analyze complex data sets and draw meaningful conclusions to drive performance improvements.

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• ROI-Focused:

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Demonstrated success in planning and executing campaigns that achieve a high return on investment and increased website purchases.

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• Creativity and Innovation:

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Strong creative thinking skills to develop compelling ad concepts and strategies that stand out in the digital space.

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• Communication Skills:

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Excellent verbal and written communication skills to effectively collaborate with the team and present campaign results.

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Why Choose Us?

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MikeBags offers a competitive salary and performance-based incentives, along with opportunities for growth and development in a fast-paced and dynamic environment.

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About the Job:

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This role involves working closely with the marketing team to develop and execute effective digital marketing strategies, analyzing campaign performance, and presenting findings to improve results.

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Salary Range:

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Rupees 8,00,000 - 12,00,000 per annum, depending on experience.



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