Digital Marketing Operations Specialist

2 weeks ago

Mumbai, Maharashtra, India beBeeMarketing Full time ₹ 1,80,00,000 - ₹ 2,10,00,000
Job Overview
We are seeking a Digital Marketing Operations Specialist to lead and integrate our digital marketing ecosystem. This role will oversee both performance and execution across platforms, ensuring that we show up online with discipline.

In this role, you will manage analysts focused on performance, social media execution, content, and community teams. You will need to understand content workflows, platform dynamics, analytics dashboards, and growth strategies without becoming overly specialized in one area.

Key Responsibilities:
  • Lead and review workstreams of analysts: one in digital performance, and one in social media publishing.
  • Set weekly priorities, clear timelines, and quality benchmarks across publishing, reporting, and lead tracking.
  • Run weekly reviews and monthly reporting roll-ups for the Head of Content & Community.

Digital Performance Integration:
  • Review and synthesize key digital metrics (web traffic, engagement rates, conversion paths).
  • Collaborate with SEO/SEM partners to ensure campaign results align with traffic and lead-gen goals.
  • Approve platform-wide publishing schedules based on performance trends and brand goals.

Research & Content Alignment:
  • Conduct research to support the content team with post ideas, industry benchmarking, or thought leadership.
  • Stay on top of competitor digital behavior.

Growth & Campaign Enablement:
  • Support digital campaign planning—identifying organic and paid levers to scale visibility.
  • Collaborate on social experiments and track results.

What We're Looking For:
Experience & Skills:
  • 4–6 years of experience in digital marketing, social media operations, or growth management.
  • Prior experience managing a small team or function across performance and creative workstreams.
  • Strong working knowledge of content workflows, analytics dashboards, and web performance tools.
  • Proven ability to collaborate across marketing, content, and leadership teams.

Mindset & Traits:
  • Structured and clear-headed.
  • Comfortable being both strategic and executional.
  • Insight-led—you ask why something is working or not, and act based on real data.
  • Has the confidence to lead a team without taking over their work.

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