Digital Marketing Specialist

2 weeks ago

India RetainIQ Full time
About the Role

As a Digital Marketing Specialist at RetainIQ, you will be the bridge between our clients and our internal teams, ensuring the successful implementation and optimization of our dynamic catalog ad solutions. You will work closely with ecommerce brands to understand their unique needs, develop tailored strategies, and drive the success of compelling ad campaigns.

Key Responsibilities
  • Lead client onboarding process, conducting in-depth calls to understand their ecommerce business and build strong relationships.
  • Analyze clients Meta ad accounts to develop comprehensive strategies for dynamic catalog ads, documenting and presenting these strategies to internal teams and clients.
  • Collaborate with the design team to execute ad strategies within strict timelines, ensuring seamless project delivery.
  • Set up launch and monitor campaigns on the Meta Ads dashboard, making data-driven adjustments to optimize performance and achieve client goals.
  • Stay updated on industry trends and contribute to the improvement of internal processes and methodologies.
Required Skills and Experience
  • Experience in digital marketing, preferably with a focus on ecommerce and social media advertising. Freshers may also apply.
  • Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies.
  • Outstanding communication and presentation skills.
  • Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
Bonus Skills
  • Strong understanding of Meta (Facebook and Instagram) advertising platforms and best practices.
  • Familiarity with ecommerce platforms and dynamic product ads.
Salary Range

8 to 12 L per annum as per profile and experience.

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