Marketing Strategist
2 weeks ago
About the Role:
We are seeking a seasoned Marketing Strategist to lead our Account-Based Marketing (ABM) efforts across Enterprise, SMB, and Government audiences. As the ABM Lead, you will be responsible for developing and executing targeted marketing campaigns, enhancing brand awareness, and driving lead generation.
Key Responsibilities:
- Develop and implement marketing strategies for specific target audiences, leveraging expertise in ABM and market trends.
- Oversee the creation and communication of solution storytelling to ensure impactful and resonant messaging with key accounts.
- Execute marketing campaigns across various channels, including content, digital, and social media, with a focus on performance optimization.
- Collaborate closely with sales and inside sales teams to ensure cohesive messaging and effective marketing execution.
Requirements:
- Minimum of 8 years in B2B marketing with at least 4 years in a team management role.
- Strong communication skills and expertise in ABM strategies, with a focus on customer journey mapping and project management.
- Proficiency in marketing automation tools and a hands-on approach to market trend analysis.
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