Senior Marketing Campaign Coordinator

2 days ago


Cochin, Kerala, India beBeeMarketing Full time ₹ 60,00,000 - ₹ 1,20,00,000
About the Role:

We are seeking a dynamic Marketing Campaign Specialist to join our growing marketing team.

In this role, you will play a critical part in driving the success of our advertising campaigns across all marketplaces and platforms.

Key Responsibilities:
  • Monitor daily campaign performance, analyze metrics, and take data-driven decisions to improve ROI.
  • Develop and implement keyword strategies, bid strategies, and targeting methods.
  • Analyze and interpret key metrics such as ACOS (Advertising Cost of Sale), ROAS (Return on Ad Spend), CTR (Click-Through Rate), and CPC (Cost Per Click).
  • Use Amazon's advertising tools, reporting systems, and third-party analytics platforms to extract insights and optimize campaigns.
  • Work with the marketing team to allocate and optimize advertising budgets across multiple product lines.
  • Collaborate with the sales and product teams to align advertising goals with overall sales objectives.
  • Share insights and actionable recommendations with senior management and other stakeholders.
Required Skills:
  • Minimum 1+ years of hands-on experience with Amazon Ads (PPC, Sponsored Products, Sponsored Brands, etc.).
  • Proven experience in managing and optimizing campaigns on Amazon Advertising Console or similar tools.
  • Strong proficiency in Excel, Google Sheets, and data visualization tools.
  • In-depth understanding of Amazon's ecosystem, including keyword targeting, product targeting, bidding strategies, and reporting metrics.
  • Excellent written and verbal communication skills, with the ability to prepare reports and collaborate across teams.


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