Digital Marketing Lead
3 days ago
We are seeking a highly skilled Digital Marketing Lead to join our team at Relay HumanCloud. As a key member of our marketing department, you will be responsible for planning and executing all digital marketing campaigns, including SEO/SEM, marketing database, email, social media, and display advertising initiatives.
In this role, you will design, build, and maintain our social media presence, measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). You will also identify trends and insights, and optimize spend and performance based on the insights.
The ideal candidate will have a proven track record in digital marketing, with experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns. You should possess strong analytical skills, data-driven thinking, and the ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
We estimate the salary for this position to be around $120,000 per year, depending on location and qualifications.
Requirements and Skills- BS/MS degree in marketing or a related field
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
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