Digital Marketing Performance Manager
2 weeks ago
About the Role:
Fibre2Fashion Pvt Ltd is seeking a highly skilled and results-driven Performance Digital Marketing Manager to join our dynamic marketing team. As a key member of our team, you will be responsible for developing and executing performance-based marketing strategies across various digital channels, including paid search, social media, display advertising, and affiliate marketing.
The ideal candidate will have a strong background in performance marketing, data analysis, and a passion for optimizing campaigns to achieve maximum ROI. You will collaborate closely with cross-functional teams to enhance brand visibility, improve customer acquisition, and drive revenue growth.
Key Responsibilities:
- Develop, execute, and optimize performance-driven digital marketing campaigns across Google Ads, Facebook Ads, LinkedIn, programmatic platforms, and other paid media channels.
- Analyze and interpret key performance metrics, adjusting campaigns in real-time to improve performance, drive traffic, and increase conversion rates.
- Create and manage digital advertising budgets, ensuring efficient spend allocation to maximize ROI.
- Conduct A/B testing, landing page optimization, and other strategies to improve user experience and increase lead generation and sales.
- Collaborate with content, creative, and product teams to develop compelling ad creatives, copy, and campaigns that resonate with target audiences.
- Monitor competitors' digital strategies, identify trends, and leverage insights to stay ahead in the market.
- Provide detailed reporting and performance analysis to senior management, highlighting campaign results, insights, and recommendations for continuous improvement.
Requirements:
- Degree in Marketing, Business, or a related field.
- 3+ years of experience in performance marketing, with proven expertise in PPC, paid social, and display advertising.
- Strong analytical skills with proficiency in Google Analytics, SEMrush, Facebook Ads Manager, and other performance marketing tools.
- Excellent communication and project management skills.
- Ability to work in a fast-paced, results-oriented environment.
Fibre2Fashion Pvt Ltd:
Fibre2Fashion (F2F) has been a forerunner serving as a single-stop solution for the global Textile, Apparel & Fashion industry, carving a niche for over 2 decades. With a strong global presence and widespread reach in the industry, Fibre2Fashion is a world leader in facilitating businesses with critical and accurate industry information, innovative brand-building solutions, market research insights, and a lot more. We empower organizations by helping them make informed business decisions driving them towards attaining sustained profitability.
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