Media Buyer Specialist

3 weeks ago


Hyderabad, Telangana, India Adsiduous Full time
  1. Campaign Strategy and Planning:
  • Develop comprehensive plans for native advertising campaigns based on marketing objectives, target audience demographics, and platform capabilities.
  • Conduct rigorous research to identify relevant native advertising opportunities and trends.
  • Collaborate with creative teams to develop compelling ad creatives that resonate with the target audience.
Media Buying and Optimization:
  • Execute media buys across native advertising platforms such as Taboola, Outbrain, and Revcontent.
  • Monitor campaign performance metrics, including CTR, CPC, and conversion rates.
  • Continuously optimize campaigns to improve performance and achieve key performance indicators.
  • Implement A/B testing strategies to refine ad creatives, targeting, and messaging.
Budget Management:
  • Effectively manage campaign budgets to maximize return on investment.
  • Monitor spending and adjust allocations as needed to optimize campaign performance.
Reporting and Analysis:
  • Generate regular reports on campaign performance, providing insights and recommendations for optimization.
  • Conduct post-campaign analysis to evaluate overall effectiveness and identify areas for improvement.
Industry Research and Stay Updated:
  • Stay informed about industry trends, new technologies, and best practices in native advertising.
  • Share insights and recommendations with the team to drive continuous improvement.

native advertising, CPC, budget management, A/B testing



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