Senior Content Writer

12 hours ago

Bengaluru, Karnataka, India beBeeContent Full time ₹ 15,00,000 - ₹ 28,00,000

Seeking a Content Strategist to Develop Comprehensive Content Plans

Core Responsibilities:

  • Develop and execute comprehensive content strategies aligned with business objectives and learner acquisition goals
  • Create conversion-focused copy for landing pages, sales funnels, and lead generation campaigns
  • Craft compelling course descriptions, curriculum outlines, and educational content that drives enrolment
  • Produce white papers, case studies, and thought leadership content to establish industry authority

Additional Responsibilities:

  • Multi-Channel Content Creation:
    • Website & SEO Content: Create optimized web copy, blog posts, and resource pages that rank and convert
    • Social Media: Develop platform-specific content strategies with engaging captions, ad copy, and viral content concepts
    • Email Marketing: Design high-converting email sequences, newsletters, and nurture campaigns
    • Advertising: Write persuasive ad scripts for video, display, and social media campaigns with proven ROI
  • Production-Style Content:
    • Create scripts for educational videos, webinars, and promotional content
    • Develop course marketing materials including brochures, presentations, and sales collateral
    • Write compelling testimonials, success stories, and case study narratives
    • Produce content for marketing automation sequences and customer journey mapping
  • Content Optimization & Analytics:
    • Conduct advanced keyword research and implement technical SEO best practices
    • Analyze content performance metrics and optimize for engagement, conversion, and retention
    • A/B test headlines, copy variations, and messaging strategies
    • Collaborate with data teams to measure content ROI and attribution
    Requirements
    • Experience & Education:
      • 5+ years of professional content writing/copywriting experience in EdTech, digital marketing, or skill training industry
      • Bachelor's degree in English, Journalism, Marketing, Communications, or equivalent professional experience
      • Portfolio requirement: Must demonstrate measurable results (conversion rates, engagement metrics, campaign performance)
    • Technical Expertise:
      • SEO: Basics of technical SEO knowledge, schema markup, keyword research, keyword cluster and search intent optimization
      • Marketing Technology: Experience with CMS (WordPress, HubSpot), email platforms, and marketing automation tools
      • Design Collaboration: Understanding of UX/UI principles and ability to work with design teams on content-visual integration
    • Preferred Skills:
      • Conversion Copywriting: Proven track record of writing copy that converts prospects to customers
      • Educational Content: Experience creating learning-focused content that simplifies complex concepts
      • Brand Voice Development: Ability to create and maintain consistent brand voice across all channels
      • Project Management: Experience managing multiple content projects with cross-functional teams

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