Digital Marketing Strategist

19 hours ago


Gurgaon, Haryana, India Collegedunia Full time

About the Role: As a Digital Marketing Strategist, you will be responsible for creating and managing end-to-end PPC campaigns across various platforms. You will analyze traffic trends, relevant search terms, and keyword research to optimize campaign performance.

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Key Responsibilities:

  • Develop and implement PPC strategies to meet specific marketing goals, such as lead generation, sales, or brand awareness.
  • Monitor campaign performance by analyzing keyword-wise costing, traffic consumption, and providing actionable insights.
  • Manage daily and monthly budgets to ensure cost-effectiveness and make adjustments as needed.
  • Lead and train a team of PPC Executives, conduct regular training sessions, and provide necessary support.
  • Benchmark KPIs and track individual performance on a real-time basis.

Requirements:

  • Proven experience in PPC campaign management.
  • Excellent analytical skills with ability to interpret data.
  • Strong leadership skills with ability to motivate and train a team.

Benefits:

  • Competitive salary of $120,000 per year.
  • Ongoing training and development opportunities.
  • Collaborative and dynamic work environment.


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