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Data Insights Manager

1 week ago

Noida, Uttar Pradesh, India PW (PhysicsWallah) Full time

As a Data Insights Manager at PW (PhysicsWallah), you will play a crucial role in driving data-backed decisions to enhance engagement and conversions. Your primary responsibility will be to analyze user behavior, track key app metrics, and identify areas for improvement.

Key Responsibilities:
  • User Behavior & Growth Metrics Tracking:
    • Analyze Daily Active Users (DAU), Weekly Active Users (WAU), and Monthly Active Users (MAU) to understand user growth and trends
    • Track user success metrics, retention, and engagement trends to identify areas for improvement
    • Develop and maintain interactive dashboards (Tableau, Power BI, Google Data Studio) to visualize key metrics
  • SQL & Data Management:
    • Extract, clean, and analyze large datasets using SQL to gain insights into user behavior
    • Perform cohort analysis and segmentation to improve retention and conversions
  • Dashboarding & Reporting:
    • Develop and maintain real-time reports to track user funnels, engagement, and revenue metrics
    • Present data insights to senior leadership with clear business recommendations
  • Click Funnel Optimization & A/B Testing:
    • Monitor and improve app funnel performance to increase conversion rates
    • Suggest A/B tests to improve user journey and increase engagement
  • Excel Modeling & Insights:
    • Build financial and operational models in Excel for strategic decision-making
    • Perform deep-dive analysis on business performance and user behavior to identify areas for improvement
  • Stakeholder Collaboration:
    • Work closely with product, marketing, and tech teams to implement data-driven strategies
    • Presents data insights to senior leadership with clear business recommendations