Growth Marketing Strategist for Airtel Business
1 day ago
About Us
Airtel Business is India's leading provider of secure connectivity and technology communications solutions. Our exceptional network strength enables us to cater our solutions to businesses of all sizes across various regions. We are proud to be the No. 1 in Connectivity, Cellular IoT, CPaaS, and among the top three Data Centers in India.
Job Description:
We are seeking a highly creative Growth Marketing Strategist to drive user and revenue growth across web and app channels. This full-stack role will enable you to learn and work across all aspects of growth.
Key Responsibilities:
- Lead Performance Marketing for SMB segment of Airtel Business
- Develop growth strategy to drive user and revenue growth across web and app channels
- Understand various components and drivers of growth, ranging from driving business organically and well as driving digital growth via paid/un-paid channels.
- Analyse user journeys to provide actionable insights and recommendations followed by quick experimentation via A|B testing routes on traffic/ funnel enhancement to derive immediate impact on KPIs.
- Undertake consumer research to identify their needs and current friction points and come up with analysis or consumer understanding backed ideas to unlock growth.
- Manage cross-functional growth projects by working closely with product and functional teams to run experiments and roll out features on an ongoing basis.
- Design and execute all aspects of digital marketing campaigns across Push, SMS, email, WhatsApp, Performance marketing channels.
- Ability to drive large scale projects, experiments, and smaller tweaks with equal ease.
- Stakeholder management with senior leadership. Act as the single point of contact for growth function.
Requirements:
- 3-5 years of experience in performance marketing role, preferably in the B2C or SaaS domain
- Possesses First Principle thinking, exceptional attention to detail, great analytical bent.
- Hands on experience on running campaigns across Google Search, Display, Facebook, Third Party App, App Campaign and Social Channels
- Must have a strong grasp of numbers and be comfortable with quantitative analyses and simple statistics
- Ability to work in performance focused environment and ability to manage multiple work-streams
- Experience is managing agency teams to delivery on performance goals
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