
Social Media Manager
2 days ago
Social Media Manager Role
We are seeking a skilled Social Media Manager to oversee the social media strategy and content distribution for our team. This is a hands-on role that involves daily posting, editing, and optimization of content on multiple social media platforms.
The ideal candidate will have a proven track record of growing social audiences and a strong understanding of analytical tools. They will be responsible for selecting imagery, video, and visual content that engages audiences and executing best-in-class social storytelling.
- Adapt and realise globally guided social strategy locally based on local market conditions and culture.
- Manage day-to-day posting, editing and optimisation of content on multiple social media platforms including Instagram, Facebook and X.
- Master editorial voice and tone which may be different between platforms.
- Select imagery, video and visual content that engages audiences.
- Execute on best-in-class social storytelling, gathering assets from different teams.
- Work with the global social storytelling team to ensure the best storytelling for the accounts.
- Seamlessly integrate with Content/Edit and guide teams daily on story positioning (for Facebook, Instagram, X, for example).
- Create and foster communities on social platforms.
- Plan, design and implement successful social strategies on cover reveals, tentpoles (such as Oscars, Met Gala) and global and local stories.
- Manage social swaps with internal brands, other teams, as well as external partners.
- Report on content performance and present social insights and best practices to various stakeholders.
- Adjust social strategy according to KPI pacing and report on any wins and losses.
- Brainstorm new ideas and plan rollout strategies for testing with the audience development team.
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