Lead Marketing Strategist for Fintech Growth

5 days ago


Davangere, Karnataka, India beBeeGrowth Full time ₹ 1,20,00,000 - ₹ 2,00,00,000

Marketing Growth Specialist:

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  • The ideal candidate will own the entire marketing lifecycle from performance to retention, driving user and merchant growth through smart targeting and funnel design.">
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This role requires strategic thinking, hands-on execution, and a strong analytical mindset to plan and manage paid campaigns, drive app installs, signups, and merchant acquisition, and track and optimize CAC, LTV, retention, CPA, ROAS.

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Key Responsibilities:

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  2. Plan and execute multichannel campaigns to scale app downloads and increase stickiness while driving merchant acquisition through targeted strategies.">
  3. Build and manage paid campaigns across Google, Meta, UAC, and ASA platforms.">
  4. Design lifecycle journeys (email, push, in-app) to improve LTV and reduce churn.">
  5. Run A/B tests, segment users, and personalize communication to maximize engagement.">
  6. Track and optimize key metrics including CAC, LTV, retention, CPA, and ROAS.">
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Must-Have Skills:

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  • 8-10 years of experience in growth/performance/lifecycle marketing with a background in fintech/app/payments preferred.">
  • Proven expertise in tools like GA4, AppsFlyer, HubSpot, MoEngage, and VWO.">
  • Strong analytics and experimentation mindset to drive data-driven decision making.">
  • Experience across both B2C and B2B funnels with a focus on cohort-led and insight-driven marketing strategies.">
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