Fashion Brand Content Specialist

2 weeks ago


Faridabad, Haryana, India Genus Apparels Ltd Full time

About Strong & Brave

We are a dynamic fashion brand dedicated to empowering women through clothing that embodies strength, resilience, and comfort.

  • Empowering Women Through Fashion

About the Role:

This is an exciting opportunity for a talented individual to join our team as a Fashion Brand Content Specialist. As a key member of our marketing department, you will be responsible for creating engaging content that showcases our brand's aesthetic and values.

Key Responsibilities:

  • Develop and execute content strategies across multiple platforms, including Instagram, Pinterest, and other social media channels.
  • Collaborate with influencers and manage campaigns to promote our brand.
  • Edit and produce high-quality content using tools like Canva and Adobe Premiere Pro.
  • Stay up-to-date with the latest trends and ensure that our content is relevant and engaging.

Requirements:

  • Degree in fashion designing, Fashion Communication or Fashion Management from NIFT or similar Institutes.
  • 1-3 years of experience in brand management for fashion brands.
  • Proven track record of creating engaging content that drives results.
  • Strong understanding of social media platforms and their respective strategies.
  • Ability to work independently and collaboratively as part of a team.

Skills and Qualifications:

  • Photography and video production skills.
  • Styling and trendspotting abilities.
  • Platform-specific strategies (Instagram, Pinterest), scheduling, and analytics expertise.
  • Customer interaction and relationship building skills.
  • Tech tool proficiency (Canva, Adobe Premiere Rush, Basic Video/Photo Editing tool).

About Genus Apparels Ltd:

We are a dynamic fashion brand committed to empowering women through clothing that embodies strength, resilience, and comfort. Our mission is to provide high-quality products that make women feel confident and beautiful.



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