Conversational Growth Expert

2 days ago

Bengaluru, Karnataka, India beBeeMarketer Full time ₹ 1,50,00,000 - ₹ 2,50,00,000
Job Opportunity

Wati is a leading conversational growth platform that empowers businesses to build deeper customer relationships and accelerate revenue growth. Our WhatsApp-first approach simplifies complex business operations by bringing all customer interactions under one intelligent roof.

The AI-native platform is designed for scalability and ease of use, delivering a measurable ROI while adapting to businesses of all sizes, from emerging startups to established enterprises. We maintain the highest standards of integration and platform excellence as a Premium-tier Partner of Meta, Google, and WhatsApp.


Key Responsibilities
  • Market and Customer Analysis: Conduct research & market analysis to inform product roadmap and launch strategy in different geographies like India, SEA, LATAM, US & more.
  • Product Launches: Develop plans for product launches and promotions. Define target markets and collaborate with sales and product teams to ensure strategy alignment.
  • Product Positioning and Messaging: Create clear product messages that stand out. Tailor messaging to resonate with different segments of the target audience. Build product tours and guides tailored to varying ICPs by understanding their pain points and how Wati helps alleviate them.
  • Sales Enablement: Make marketing materials like competitor pages, whitepapers, videos and presentations. Manage content for online campaigns like social media and email. Simplify technical ideas for marketing.
  • Onboarding & Activation: Identify opportunities to improve the onboarding process and increase product activation.
  • Data and Reporting: Maintain data sanity and report KPIs, leading and lagging metrics for internal and external stakeholders.

Requirements
  • At least 2+ years experience in B2B SaaS product marketing.
  • Proven track record of executing successful product / feature launches - ideally in a PLG set up.
  • Excellent written and verbal communication skills with the ability to create compelling product messaging and collateral.
  • Keen eye for good design and user experience.
  • Ability to work collaboratively with cross-functional teams, including product management, sales, and marketing.
  • Analytical mindset with the ability to leverage data and market insights to drive decision-making.
  • Self-motivated and proactive with a strong sense of ownership and accountability.
  • Possess a passion for technology and staying up-to-date with industry trends.

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