Performance Marketing Lead

4 days ago

Bengaluru, Karnataka, India beBeeDigitalMarketing Full time ₹ 12,34,567 - ₹ 23,45,678
Job Title: Digital Marketing Director

We are seeking a highly skilled Digital Marketing Director to lead our end-to-end digital marketing strategy.

  • Key Responsibilities:
    • Strategic Planning & Execution:
      • Develop and implement comprehensive performance marketing strategies across multiple channels.
      • Align marketing initiatives with business objectives to drive customer acquisition, retention, and revenue growth.
    • Budget Management & ROI Optimization:
      • Oversee and allocate marketing budgets effectively to maximize return on investment (ROI) and achieve key performance indicators (KPIs).
      • Monitor and adjust spending to ensure efficient resource utilization across campaigns.
    • Data Analysis & Performance Monitoring:
      • Utilize analytics tools like Google Analytics and SEMrush to track and analyze campaign performance metrics.
      • Identify trends and areas for improvement.
    • Cross-Functional Collaboration:
      • Work closely with creative, content, product, and analytics teams to ensure cohesive messaging and effective campaign execution.
      • Coordinate with sales and customer service departments to align marketing efforts with customer feedback and sales objectives.
    • Market Research & Competitive Analysis:
      • Conduct thorough market research to understand customer behavior, preferences, and emerging trends.
      • Analyze competitor strategies to identify opportunities and threats, adjusting campaigns accordingly.
    • Reporting & Stakeholder Communication:
      • Prepare and present detailed performance reports to stakeholders, highlighting successes, challenges, and actionable insights.
      • Provide recommendations for future campaigns based on data-driven analysis.
    Requirements
    • Digital Marketing Expertise:
      • Mastery of paid channels like Google Ads, Facebook Ads, and programmatic advertising.
    • Data-Driven:
      • Strong analytical skills to track and optimize campaign performance using tools like Google Analytics.
    • Campaign Management:
      • Ability to strategize, execute, and improve marketing campaigns with A/B testing and conversion optimization.
    • Budget Handling:
      • Efficiently managing marketing budgets to maximize ROI.
    • Technical Know-How:
      • Understanding of tracking, automation platforms, and attribution models.
    • Leadership:
      • Leading and mentoring marketing teams, collaborating cross-functionally.
    • Communication:
      • Clear reporting and stakeholder management.

Qualifications & Experience:

  • Bachelor's degree in Marketing, Business Administration, Communications, Economics, or a related field.
  • MBA or Master's are a plus, especially with a focus on marketing, analytics, or digital strategy.
  • Certifications in digital marketing platforms and tools are highly valued.
  • 5+ years of hands-on experience in digital/performance marketing roles.

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