Automation Marketing Specialist

2 weeks ago

Davangere, Karnataka, India beBeeExpert Full time ₹ 9,00,000 - ₹ 13,00,000
Marketing Automation Developer

This role involves designing and implementing complex segmentation and personalization strategies using Adobe Campaign v8. The ideal candidate will have a deep understanding of marketing automation, email deliverability best practices, and relational database management systems (RDBMS). They will be responsible for developing, configuring, and maintaining workflows, as well as troubleshooting campaign execution and delivery issues.

Responsibilities:
  • Develop, configure, and maintain Adobe Campaign v8, including data models, workflows, and multi-channel campaign execution.
  • Design and implement complex segmentation and personalization strategies.
  • Integrate Adobe Campaign with various systems via APIs, SFTP, databases, and FDA.
  • Troubleshoot and resolve campaign execution, delivery, and tracking issues.
  • Conduct A/B testing and performance analysis to optimize campaign outcomes.
  • Ensure compliance with GDPR, CCPA, and email marketing best practices.
Requirements:
  • 5+ years of hands-on experience as an Adobe Campaign v7/v8 developer, with deep functional and technical understanding.
  • Strong understanding of email marketing, CRM systems, and customer journey orchestration.
  • Preferred candidate should be Adobe Certified Expert (ACE) in Adobe Campaign.
  • Experience with channel configuration, including email, SMS, direct mail.
  • Working knowledge of relational database management systems (RDBMS), including Oracle/SQL Server/PostgreSQL.
  • Proficiency in JavaScript, SQL, and XML for customization and automation.
  • Strong integration expertise using API, batch, CRM, and FDA for seamless data flow between systems.
  • Knowledge of HTML/CSS for email template development.
  • In-depth understanding of marketing operations and email deliverability best practices.
  • Exposure to other Adobe Experience Cloud products.
  • Well-versed in data privacy regulations and industry best practices in campaign management.
  • Strong analytical and problem-solving skills.
  • Excellent communication skills.

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