Senior Product Launch Specialist

2 days ago

Tirupati, Andhra Pradesh, India beBeeGrowth Full time ₹ 2,00,00,000 - ₹ 2,50,00,000

Drive business growth by spearheading the launch of innovative SaaS products. As a strategic Go-to-Market Manager, you will own and execute the strategy to take our products to market with impact.

Role Overview

This role involves collaboration across product, marketing, sales, and customer success to drive alignment, define messaging, establish positioning, and ensure data-informed execution from ideation to launch and beyond.

Main Responsibilities
  • Market & Customer Insight: Conduct in-depth research to understand customer needs, pain points, and competitive landscapes, ensuring strategies are grounded in actionable insights.
  • Product Positioning & Messaging: Define positioning, value propositions, and messaging frameworks that resonate with our ideal customer profiles (ICPs) and differentiate us from the competition.
  • Strategy & Planning: Develop and own a robust GTM roadmap, detailing timelines, launches, stakeholders, and KPIs.
  • Cross-Functional Collaboration: Work seamlessly with product, marketing, sales, and customer success teams to coordinate launch plans and streamline execution.
  • Launch & Campaign Management: Plan and execute campaigns (digital, advertising, events), drive sales enablement, and oversee channel strategies to create awareness and demand.
  • Performance Tracking & Optimization: Define KPIs, monitor performance, analyze results, and iterate to maximize GTM effectiveness.
  • Customer & Competitive Insights: Continuously gather feedback from customers and stakeholders to refine strategy, messaging, and product enhancements.
Requirements
  • 3+ years of experience in GTM, product marketing, or related strategic roles, ideally in SaaS.
  • Strong strategic thinking with data-driven decision-making skills.
  • Excellent project management capabilities, timely, detail-oriented, and decisive.
  • Outstanding communication skills, capable of rallying teams and articulating vision.
  • Deep understanding of GTM frameworks: positioning, messaging, ICPs, distribution channels, and launch tactics.
  • Experience running cross-functional launches from inception to execution.
  • Bonus: Familiarity with analytics tools such as Google Analytics, Mixpanel, and CRM platforms.

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