Innovative Fabricator Relationship Specialist

4 days ago

Chennai, Tamil Nadu, India beBeeFabricator Full time ₹ 80,00,000 - ₹ 1,10,00,000

Role Summary

The Loyalty Program Manager will be responsible for creating and implementing a cutting-edge loyalty program targeting facade & window fabricators who operate in small to medium-sized projects.

This role focuses on developing non-price based value propositions that leverage technical expertise, digital solutions, and consumer insights to enhance engagement, fabricator capabilities, and differentiate our offerings in undifferentiated markets.

Main Responsibilities:

  • Loyalty Program Strategy & Execution
  • Develop and implement loyalty initiatives focused on technical certification, advanced training, exclusive digital resources, and collaborative innovation platforms that enhance fabricator expertise and project success without relying on price discounts.
  • Drive Digital Engagement & Enablement
  • Lead the deployment of digital tools that empower fabricators to optimize project delivery and showcase professionalism and technical expertise.
  • Capture and Utilize Consumer & Fabricator Insights
  • Establish systems to capture robust qualitative insights from facade & window fabricators and end-users, including project & product feedback, evolving technical needs, and market trends.
  • Leverage these insights to continuously refine value propositions such as technical support offerings, digital capabilities, and innovation initiatives, thus reinforcing loyalty through relevant & impactful solutions at scale.
  • Tiered Certification & Capability Building
  • Develop tiered certification programs recognizing fabricators for excellence in both technical expertise and professionalism, cementing their market leadership and reinforcing brand advocacy.
  • Support to Field Marketing Team

Provide enablers to the Field Marketing team to build sustained, consultative relationships with fabricators, providing strategic technical guidance, early access to new innovations, and platforms for peer collaboration and knowledge sharing.

  • Program Performance Tracking & Reporting
  • Use CRM systems and digital analytics to monitor engagement, gather feedback, track KPIs to produce actionable reports to optimize loyalty initiatives.

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