Marketing Strategy Lead

4 days ago


Tiruchi, Tamil Nadu, India beBeeDirector Full time ₹ 24,00,000 - ₹ 42,00,000

Our mission is to bridge the gap between education and employment by providing a personalized learning platform that helps companies find talented individuals.

As an Associate Director, you will lead marketing efforts to build a strong brand, drive organic growth through content creation, and manage a high-performing team.

Key Responsibilities:

  • Develop and strengthen our brand identity across all channels.
  • Drive engagement through content-led growth strategies.
  • Lead go-to-market and lifecycle strategies to acquire and retain customers.
  • Mentor and manage a creative marketing team.
  • Use data and consumer insights to optimize brand campaigns and growth levers.

Requirements:

  • 8–10+ years of experience in marketing leadership with a strong focus on brand and content strategy.
  • A proven track record of scaling engagement through organic strategies.
  • Strong people management skills with the ability to inspire and lead teams.
  • Ability to work structured, data-driven, and comfortable working with multiple stakeholders.

Our Work Environment:

  • Fast-paced environment to learn and grow.
  • High transparency in decision making.
  • High autonomy; freedom to take risks, experiment, and fail.


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