Digital Campaign Manager

6 days ago

Dindigul, Tamil Nadu, India beBeeProgrammatic Full time ₹ 19,78,160 - ₹ 24,37,700

We are an integral part of a leading media and advertising agency holding company in the world.

Annalect Global plays a key role for global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services.

This is an exciting opportunity to manage day-to-day performance of campaigns across different DSPs and related platforms, coordinate campaign executions across all regions, manage campaigns on Demand Side Platforms through optimization strategies, campaign insights, monitoring and adjusting pacing, controlling quality of inventory, troubleshooting ads and tracking tags, etc. to ensure all KPIs are met (delivery, performance, revenue goals, etc.).

You will work with agency teams to develop best-in-class solutions based on available tech, oversee media tracking and analytics set up and implementation, communicate day-to-day format, screen, inventory performance to clients and agencies as needed, understand and describe bottom-up planning, how client goals and KPI's to platform activation strategies/tactics across the funnel.

Required skills and qualifications include:

  • 4 to 6 years of relevant experience in managing programmatic campaigns for large clients.
  • Expert level knowledge of digital programmatic buying with hands-on experience using demand-side platforms. DV360/TTD/Amazon DSP experience is preferred.
  • Working knowledge of the holistic digital landscape: video, display, social, programmatic, and marketing analytics.
  • Able to proficiently describe all possible KPIs and how they fit into the customer journey.
  • Comfortable thinking strategically and analysing performance in a continually evolving, dynamic environment.
  • Proficient in MS Excel and PowerPoint, with demonstrated ability to organize and consolidate multiple data sources for analysis.

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