Senior Media Strategist
4 weeks ago
Oplifi, a Singapore-based digital amplification agency, is on a mission to revolutionize the digital media landscape in India. As part of The Rainmaker Ventures and aligned with Yaap Digital, Oplifi connects brands with consumers through data-driven, creative strategies.
Job OverviewWe're expanding our team and looking for a Senior Media Strategist to join us. In this role, you will be responsible for developing integrated media plans utilizing traditional, digital, social, and emerging channels for effective audience engagement.
Responsibilities- Partner with clients and account managers to grasp campaign goals, target audience, and KPIs.
- Conduct comprehensive research on audience demographics, media habits, market trends, and competitors.
- Develop integrated media plans utilizing traditional, digital, social, and emerging channels for effective audience engagement.
- Negotiate with media vendors for competitive rates, added value opportunities, and strategic ad placements.
- Monitor campaign performance, analyze key metrics, and offer actionable insights for optimization.
- Bachelor's degree in Marketing, preferably with an MBA.
- 3+ years of proven experience in media planning, ideally within an advertising agency.
- Strong understanding of traditional, digital, social, and emerging media channels, including their strengths, limitations, and performance metrics.
- Proficient in media planning tools and software such as Nielsen, comScore, Google Analytics, BARC, IRS, RAM, and MAP.
- Excellent analytical skills for interpreting data, deriving actionable insights, and optimizing campaign performance.
The estimated salary for this position is ₹8,00,000 per annum, which includes a base salary of ₹6,50,000 and additional benefits.
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