Product Innovation Specialist

2 days ago

Lucknow, Uttar Pradesh, India beBeeDesigner Full time ₹ 12,00,000 - ₹ 17,00,000
Product Packaging Designer

The ideal candidate will be a graphic designer with a specialized focus on packaging, bringing products to life through compelling and functional design.

The successful candidate will have experience in product packaging design, a strong portfolio, and excellent technical skills, including proficiency in Adobe Creative Suite and CorelDRAW.

Key Responsibilities:
  • Design & Concept Development: Develop innovative and creative packaging concepts that align with brand identity and product requirements.
  • Collaboration: Work closely with marketing, product development, and manufacturing teams to understand project goals and translate them into effective packaging solutions.
  • Prototyping & Production: Create prototypes, mockups, and 3D renderings to test and visualize designs. Prepare and manage print-ready files for production, conducting press checks to ensure quality and color accuracy.
  • Market & Trend Analysis: Stay updated on industry trends, competitor packaging, and consumer behaviors to create designs that stand out in the market.
  • Regulatory Compliance: Ensure all packaging designs adhere to necessary safety, labeling, and regulatory standards.
Required Skills & Qualifications:
  • Experience: Professional experience in graphic design with a focus on product packaging.
  • Portfolio: A strong portfolio showcasing a range of successful packaging design projects.
  • Technical Proficiency:
    • Expert knowledge of Adobe Creative Suite for creating vector artwork, editing images, and preparing print-ready files.
    • Proficiency with CorelDRAW is a plus.
    • Familiarity with Canva is a bonus for quick mockups or internal-use graphics.
  • Knowledge:
    • A strong eye for design with a keen understanding of typography, layout, hierarchy, and visual balance.
    • In-depth understanding of color psychology and how to use color to influence consumer emotions and perceptions.
    • A solid understanding of packaging materials, print production processes (CMYK, spot colors, die-lines), and manufacturing techniques.
  • Soft Skills:
    • Creativity: The ability to think innovatively and translate abstract ideas into tangible designs.
    • Detail-Oriented: A meticulous eye for typography, color, and layout.
    • Communication: Excellent verbal and written communication skills, with the ability to articulate design concepts clearly to both creative and non-creative teams.
    • Project Management: The ability to manage multiple projects simultaneously, meet deadlines, and work effectively under pressure.

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