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Digital Acquisition Director

1 month ago

Nellore, Andhra Pradesh, India IDFC FIRST Bank Full time

About IDFC FIRST Bank

IDFC FIRST Bank is a leading financial institution that offers a wide range of banking and financial services.

Job Description:

We are seeking a highly experienced Digital Acquisition Director to join our team. As a key member of our leadership team, you will be responsible for leading the digital acquisition of new customers across various channels.

Responsibilities:

  • Collaborate with Business Unit (BU) heads to drive customer acquisition across channels
  • Own and deliver on business goals for respective products
  • Manage a marketing budget, agency, and vendor relationships
  • Ownership for achieving campaign and business goals
  • Optimize creative, messaging, and acquisition landing pages & journeys to generate business results tied to KPIs
  • Manages and tracks monthly budget and performance to ensure key performance indicators are efficiently met month on month
  • Utilizes reporting to ensure key performance indicators are met week on week and month on month
  • Stays abreast of industry trends to develop ongoing subject matter expertise in the digital acquisition/online media & marketing space

Requirements:

We are looking for a candidate with at least 10-18 years of relevant experience in digital marketing and customer acquisition. The ideal candidate should have strong leadership skills, excellent communication skills, and the ability to work effectively in a fast-paced environment.

Key Skills:

  • Google Ads
  • Meta Ads
  • Data Analysis
  • Media Planning

Education Qualification:

Candidate should hold a Bachelor's or Master's degree in a relevant field such as Technology, Computer Applications, Engineering, or Science.

Estimated Salary: ₹2500000 - ₹4500000 per annum