Marketing Procurement Manager

1 day ago


Salem, Tamil Nadu, India beBeeProcurement Full time ₹ 1,50,00,000 - ₹ 2,50,00,000
Senior Procurement Specialist

As a seasoned procurement professional, you will be responsible for overseeing the end-to-end sourcing and procurement of marketing services. This role requires a deep understanding of media buying, creative services, experiential marketing, and agency management.

  • Manage procurement across Above-the-Line (ATL) channels: TV, radio, cinema, digital video, print (newspapers/magazines), and outdoor (OOH, hoardings, transit media).
  • Lead Below-the-Line (BTL) sourcing activities including in-store branding, events, retail activations, brand merchandising, influencer marketing, and sampling campaigns.
Key Responsibilities:
  1. End-to-End Sourcing of Marketing Services
  2. Marketing Agency Management
  3. Digital Marketing Procurement
  4. Print & Production Services
  5. Event & Activation Procurement
  6. Marketing Budget & Spend Control
  7. Contracting & Compliance
  8. Stakeholder Engagement
  9. Packaging Procurement

This role is ideal for individuals with a strong commercial acumen and negotiation skills. Proficiency in marketing procurement processes, cost benchmarking, and sourcing tools is also essential. Excellent communication, stakeholder management, and collaboration abilities are required to succeed in this position.

Requirements:
  • Bachelor's degree in Business, Marketing, Mass Communication, or related field. MBA preferred.
  • 6–8 years of relevant experience in marketing procurement or marketing operations, ideally within e-commerce, FMCG, retail, or advertising sectors.
  • Solid understanding of ATL/BTL channels, digital marketing, agency ecosystems, and vendor management.
  • Experience in RFP management, contract negotiation, and marketing budget control.
Preferred Skills:
  • Strong commercial acumen and negotiation skills.
  • Proficient in marketing procurement processes, cost benchmarking, and sourcing tools.
  • Excellent communication, stakeholder management, and collaboration abilities.
  • Attention to detail, problem-solving mindset, and ability to manage multiple projects simultaneously.


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