
Content Strategy Professional
15 hours ago
We are seeking a highly skilled content strategy lead to develop and execute a comprehensive content plan that drives engagement and conversion across various marketing channels.
The ideal candidate will possess a deep understanding of both brand storytelling and performance marketing, with experience in managing and scaling small to mid-sized content teams.
The role involves leading the overall content strategy for our audience segment, aligned with business goals and marketing objectives. This includes conceptualizing and executing content for our website, email, blog, landing pages, product pages, and brand campaigns.
The successful candidate will be able to craft compelling narratives around hair health, product education, and customer stories, and will also be responsible for leading the creation of ad copies, scripts, and creatives for paid campaigns.
This is an exciting opportunity to work with a fast-growing digital health-tech platform and contribute to its mission of using technology to scale healthcare solutions to 520M+ Indians suffering from hair loss.
Key Responsibilities:
- Develop and execute a comprehensive content strategy that drives engagement and conversion
- Lead a team of content creators to produce high-quality content across various marketing channels
- Conceptualize and execute content for website, email, blog, landing pages, product pages, and brand campaigns
- Collaborate with cross-functional teams to align content with business goals and marketing objectives
- Measure and analyze content performance to inform future content strategies
Requirements:
- Bachelor's degree in Marketing, Communications, or related field
- Minimum 5 years of experience in content strategy and marketing
- Proven track record of developing and executing successful content campaigns
- Strong understanding of performance marketing and data analysis
- Excellent written and verbal communication skills
What We Offer:
- Competitive salary and benefits package
- Ongoing training and professional development opportunities
- Chance to work with a fast-growing digital health-tech platform
- Collaborative and dynamic work environment
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