Search Engine Visibility Consultant

3 days ago


India INSIDEA Full time

About INSIDEA

We are a global organization that provides exceptional digital marketing and HubSpot solutions to help your brand succeed online.

Job Description

As an SEO Specialist, you will play a critical role in driving our online success by optimizing and improving our website or clients' websites. Your primary focus will be on increasing organic search rankings, driving traffic, and enhancing overall visibility in search engine results.

You will work collaboratively with our teams to develop and execute effective SEO campaigns and stay ahead of industry trends to ensure the continued success of our digital marketing efforts.

Main Responsibilities
  • Determine high-performing keywords by analyzing search volume, competition, and user intent.
  • Enhance website content and structure with best practices for meta tags, headers, and URLs.
  • Address technical issues affecting performance and collaborate with developers for SEO-friendly changes.
  • Create and optimize content that meets both user needs and SEO goals.
  • Develop strategies to enhance website authority and manage backlink profiles, disavowing harmful links.
  • Use tools like Google Analytics and Search Console to track performance and generate reports on key metrics.
  • Stay updated on search engine algorithm changes and adapt strategies accordingly.
  • Analyze competitor strategies to refine our approach.
  • Collaborate with content creators and marketing teams to integrate SEO into overall initiatives.
Qualifications
  • Strong analytical and problem-solving skills.
  • Excellent communication and collaboration skills.
  • Bachelor's degree in Marketing, Communications, Computer Science, or a related field.
  • 4+ years of experience as an SEO Specialist or in a similar role.
  • In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.
  • Familiarity with tools such as Google Analytics, Google Search Console, Moz, SEMrush, or similar SEO tools.


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