
Account Based Marketing Director
2 weeks ago
We are seeking a Marketing Leadership professional to lead our Account-Based Marketing efforts. As an experienced leader, you will be responsible for driving engagement and revenue growth within targeted accounts.
About the Role- This role involves leading a team of specialists in creating comprehensive digital marketing campaigns for platformed accounts.
- You will guide your team in developing and executing account-based marketing strategies that drive measurable business results.
- The ideal candidate will have a proven track record of driving revenue growth and customer engagement through innovative marketing initiatives.
Key Responsibilities:
- Lead and mentor a team of account-based marketing specialists, providing guidance and support to ensure alignment with overall marketing objectives.
- Develop and execute account-based marketing strategies to drive engagement and revenue growth within targeted accounts.
- Personally manage several key accounts to gain comprehensive insights into the process.
- Stay up-to-date with industry trends and best practices in ABM, contributing to the evolution of ABM strategies within the organization.
Requirements:
- Bachelor's degree in marketing or related field.
- Strong leadership and team management skills with 5 years of experience in a leadership role.
- Proficiency in developing and executing account-based marketing strategies with 7 years of experience in B2B marketing.
- In-depth understanding of marketing technologies, such as CRM, marketing automation, and analytics platforms.
- Excellent interpersonal and influencing skills, with the ability to build strong relationships and work effectively with senior leaders and stakeholders.
- Proven track record of driving measurable business results through account-based marketing initiatives.
What We Offer:
- A dynamic work environment with opportunities for growth and development.
- A competitive salary and benefits package.
- The chance to work with a talented team of professionals who are passionate about marketing and innovation.
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