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Digital Engagement Manager

1 month ago

Vadodara, Gujarat, India Civica UK Ltd Full time
Join Our Team as a Digital Engagement Manager at Civica UK Ltd

We're Civica, a leading provider of software solutions for public services. Our mission is to empower citizens and public sector organizations through innovative technology. As a Digital Engagement Manager, you'll play a crucial role in driving our digital transformation strategy, leading innovative projects, and collaborating with a dynamic team to enhance user experiences.

Key Responsibilities:

  • Develop and execute innovative digital engagement strategies that resonate with our target audiences.
  • Mentor and manage a team of creative professionals, providing performance feedback and career development opportunities.
  • Collaborate with key stakeholders to ensure all digital engagement efforts align with business objectives and brand guidelines.
  • Manage relationships with internal and external partners to drive successful campaign execution.
  • Use Agile and Scrum methodologies to manage design projects, ensuring efficient workflow and timely delivery of campaigns.
  • Oversee the development and execution of paid social advertising campaigns, optimising performance, and engagement.
  • Manage email marketing efforts to improve campaign effectiveness, including A/B testing and metrics analysis.
  • Maintain a strong eye for copy, ensuring that all digital content aligns with the brand's voice and guidelines.
  • Conduct market and competitive analysis to inform long-term digital engagement strategies.
  • Develop creative solutions to complex challenges, ensuring that campaigns are innovative and effective.

Requirements:

  • 6+ years of relevant experience in a similar role.
  • Proven experience in digital marketing, social media management, or a related field, focusing on campaign development and execution.
  • Strong understanding of paid social advertising, email marketing, and A/B testing.
  • Experience with Agile and Scrum methodologies.
  • Excellent leadership and team management skills.
  • Ability to manage multiple projects and priorities in a challenging environment.
  • Strong strategic thinking and creative problem-solving abilities.

Why You'll Love Working with Us:

  • We're passionate about empowering citizens and public sector organizations through innovative technology.
  • We provide a collaborative and innovative work environment, with opportunities for professional development and skill enhancement.
  • We're committed to diversity and inclusion, and we actively encourage everyone to consider becoming a part of our team.