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Data Driven Decision Maker

2 weeks ago

Bengaluru, Karnataka, India Innova ESI Full time
Join Our Team:
Innova ESI is seeking a highly skilled Data Driven Decision Maker to join our team. As a Banking Data Analyst, you will work closely with marketing teams, product managers, and stakeholders to understand their data needs and apply your expertise in SQL, marketing analytics, and banking domain knowledge to drive success.

Key Responsibilities:
  • Analyze banking data using SQL to extract and analyze data.
  • Develop and maintain reports and dashboards to track key performance indicators (KPIs).
  • Identify trends and patterns in banking data to provide actionable insights.
  • Analyze marketing campaign performance and provide recommendations for optimization.
  • Segment customer data to identify target audiences for marketing initiatives.
  • Develop and implement customer lifetime value (CLTV) models.
  • Apply knowledge of banking products and services to analyze data and provide relevant insights.
  • Focusing on data related to deposits and home lending (good to have).
  • Visualize data using tools like Jupyter Notebook to communicate insights effectively.
  • Present findings to stakeholders in a clear and concise manner.
  • Ensure data accuracy and integrity.
  • Identify and resolve data quality issues.