
Senior Digital Marketing Specialist
1 day ago
We are seeking a skilled Performance Marketer to drive lead generation and revenue growth for SMBs in North America.
The ideal candidate will have hands-on expertise in Google Ads (Performance Max) and Meta Ads campaigns, with a proven track record of delivering results-driven marketing strategies.
This role involves launching, testing, optimizing, and scaling high-performing campaigns across local and regional markets. The successful candidate will develop targeted ad campaigns for SMBs, ensuring maximum ROI through campaign structure, creative assets, and bidding strategies.
Key responsibilities include:
- Developing and executing data-driven marketing strategies
- Collaborating with internal teams to align marketing efforts and improve landing page optimization
- Providing weekly reports and actionable insights on campaign performance
Requirements:
- Google and Meta Ads Certification
- Proven experience running successful Google Performance Max and Meta Ads campaigns for SMBs
- Strong understanding of North American SMB segments and customer behavior
- Expertise in lead generation, ROAS optimization, and budget scaling
- Strong communication skills and English proficiency
Bonus Points:
- Familiarity with industry tools and software
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