Content Marketing Strategist

7 days ago

Ahmedabad, Gujarat, India Cygnet Infotech Full time
{"About Cygnet Infotech

Cygnet Infotech is a global technology-enabled business solutions provider for Fortune 500 enterprise corporations and beyond. Its offerings include Tax Technology, Fintech, and Digital Engineering Services.

The company has teams across multiple regions and delivers end-to-end solutions for clients' most pressing business needs. Discover more at: Cygnet Infotech.

For more information, refer to our company overview at http://www.cygnet-infotech.com/company-overview.



Responsibilities:


  • Create high quality content for our websites, social and video channels, and other communication materials like newsletters, whitepapers, case studies, etc.
  • Develop original content through in-depth research on industry-related topics.
  • Partner with Tax Tech Business teams to create Content marketing strategy aligned with marketing objectives.
  • Use search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search results.
  • Edit and polish existing content to improve readability.
  • Coordinate with design and production teams (internal and agency) for the creation of market ready collaterals, artifacts, sales enablers, etc.
  • Manage operations ensuring compliance and enabling greater collaboration between Sales and Marketing.


Professional Skills:


  • Excellent English communication (written and verbal) skills.
  • Proven content writing or copywriting experience.
  • Comfort working with marketing tools/software, sheets and documents and running basic analysis.
  • Strong project management and organizational skills.
  • SEO-friendly content.
  • Experience with MS word, PowerPoint, and tools like Grammarly, frase.io etc.
  • Familiar with content marketing tactics (e.g. integrated marketing campaigns).
  • Working knowledge of web analytics tools (Google Analytics, WebTrends etc.).


Soft Skills:


  • Socially adept.
  • Able to work well with the team.
  • Strong communication and Tax/Fintech and IT fluency.
  • Creative talents and the ability to solve tough problems.
  • In-depth knowledge of the industry and its current events.
  • The ability to handle pressure and meet deadlines.
  • Skill in prioritizing and triaging obligations.
  • Attention to detail.
  • Excellent time management and organization.


Experience:


  • 0 to 3 years in relevant role.


Education Qualification:


  • MBA Preferred.
  • Graduate/Post Graduate with Content/Marketing/IT Background.
"}

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