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Director of Marketing Insight

2 weeks ago

Thiruvananthapuram, Kerala, India beBeeInsight Full time ₹ 15,00,000 - ₹ 25,00,000

Campaign Analytics: Drive business growth by analyzing data from various marketing campaigns to assess performance, identify trends, and provide actionable insights.

Tactical Execution: Utilize advanced analytical techniques to evaluate campaign effectiveness, optimize workflows, and enhance efficiency. Collaborate with the marketing team to understand campaign objectives and ensure alignment with overall marketing strategy.

Strategic Development: Create comprehensive reports on campaign performance, including metrics such as conversion rates, ROI, customer acquisition costs, and lifetime value. Present findings to stakeholders in a clear and concise manner.

Process Enhancement: Identify opportunities for process improvements in campaign execution and reporting. Develop and implement strategies to support integrated marketing efforts and drive business outcomes.

Data Management: Utilize tools like SQL, Tableau, and Excel to manage and analyze large datasets. Ensure data accuracy and integrity in all analyses.

Operational Efficiency: Work closely with cross-functional teams to optimize campaign workflows, reduce costs, and increase productivity. Develop and implement strategies to enhance operational efficiency and drive business success.