Content Creator
1 week ago
Earthside Farms is seeking a highly skilled Content Creator to join their marketing team as a Brand Voice Specialist. This role requires a professional with 3-5 years of copywriting experience, preferably in the food or wellness industry. The ideal candidate will have a strong portfolio showcasing their ability to craft engaging content that resonates with the brand's audience.
About Earthside Farms:
As a fast-growing snacks brand, Earthside Farms is committed to delivering high-quality, health-conscious products to customers. The company is making significant strides in the big-box retail space and expanding its online presence. As a key member of the marketing team, the Brand Voice Specialist will play a crucial role in shaping the brand's message and ensuring consistency across all marketing channels.
Key Responsibilities:
* Develop clear, engaging, and original content for various marketing channels, including website, blogs, email marketing, social media, ads, and campaigns
* Collaborate with internal stakeholders to develop campaign messaging and ensure alignment across visuals, ads, and storytelling
* Work closely with the design and creative team to bring content to life and enhance visuals
* Optimize content for SEO where applicable, ensuring it ranks well while maintaining a natural tone
* Analyze content performance and provide recommendations for improvement
* Stay updated on food and health trends, understanding the preferences of Earthside Farms' health-conscious audience
Qualifications:
* 3-5+ years of professional copywriting experience, preferably in the food, wellness, or CPG industries
* Strong portfolio showcasing a range of copywriting work (website, blogs, ads, email, social, product descriptions, etc.)
* Excellent writing, editing, and proofreading skills with a keen eye for detail
* Proven ability to write for different formats and audiences while maintaining a consistent brand voice
* Experience crafting SEO-friendly content and an understanding of keyword optimization
* Ability to think strategically, understand marketing goals, and translate them into compelling copy
Salary:
The estimated salary for this role is $80,000 - $110,000 per year, depending on experience.
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